However, to stick to the old familiar, simple name that your grandfather called it. It has stood the test of time, and old friends are alway good friends.
To use a big word or a foreign word when a small one and a familiar one will answer the same purpose, is a sign of ignorance. Great scholars and writers and polite speakers use simple words.
The beginning and end are the important places for catching the attention of the reader. Words in these places have greater emphasis than elsewhere.
Of the two places the end one is the more important, therefore, it really calls for the most important word in the sentence.
Place the adverb as near as possible to the word it modifies.
The paragraph may be defined as a group of sentences that are closely related in thought and which serve one common purpose.
The object of the first sentence is to state a point clearly; the last sentence should enforce it.
Affectation and pedantry in style are now universally condemned.
Be as original as possible in the use of expression. Don’t follow in the old rut but try and strike out for yourself.
The best rule in regard to only is to place it immediately before the word or phrase it modifies or limits.
Be not the first by whom the new are tried, Nor yet the last to lay the old aside.
To follow the best authors and these masters of language will guide you safely along the way.
Each other refers to two, one another to more than two.
Excerpts above are from How to Speak and Write Correctly, written by Joseph Devlin.